Job Title: Social Media Manager

Location: Delhi NCR

Experience: 3–5 Years

Preference – Ideally from a Beauty or Fashion brand

About Fraganote

Fraganote is a modern fragrance brand building a unique space at the intersection of fragrance, culture, creativity and self-expression . We’re looking for someone to make our social media popular and engaging.

The Role

They need a Social Media Manager who loves the internet. This person should know how to make people stop scrolling, engage, and remember the brand.

You will manage Fraganote’s social media completely. This includes planning, posting, building a community, and checking how well things are working.

What You’ll Do

• Build and manage Fraganote’s social media strategy on Instagram and other platforms.
• Making monthly and weekly content schedules with brandthat, product and business priorities.
• Identify trends, formats, memes, cultural moments and topics that Fraganote can join in on.
• Working with creative, content, influencer and marketing teams to make great social media content.
• Coming up with Reels, static posts, stories and interactive formats that get people excited about the brand.
• Keeping the brand’s voice and look consistent and fresh on social media.
• Handling daily social media tasks like posting, scheduling, writing captions, and managing the community.
• Monitor comments and DMs and conversations to build an active Fraganote community.
• Checking social media performance, finding insights, and improving the content plan.
• Staying updated on Instagram trends, algorithms, new creators, and internet culture.
• Collaborate with creators and influencers to enhance social media campaigns.
• Take ownership of social media growth, engagement and overall brand presence.

What We’re Looking For

• 3-5 years of experience in social media management, especially with D2C, beauty, fashion, or consumer brands.
• Strong understanding of Instagram and social content.
• Knowledge of Gen-Z internet culture and trending content formats .
• Strong creative to turn ideas into engaging social content.
• Good copywriting and storytelling skills.
• Ability to balance brand building with performance and growth metrics .
• Strong analytical skills to work with social media data and reporting.
• Able to work quickly and handle multiple projects.
• Someone who is proactive, curious, aware of culture, and loves great content.