Sales Executive – Lighting

Field Sales | General Trade

Function: Sales – General Trade

Division: Lighting

Experience: 3–5 Years

Education: Graduate, any field

CTC Band: ₹3.8 LPA – ₹6 LPA

Reporting To: Area Sales Manager (ASM)

About Sturlite

Sturlite Electric Private Limited is based in Bengaluru, and they make quick-selling electrical products across five fast-growing categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in a serious growth phase right now, launching new product categories and rapidly building their presence across India.

We are building directly by the founders, performance-first sales culturewith strong relationships across sales channels, consistent execution, and a long-term goal of becoming a top player in electricals.

ROLE PURPOSE

The Sales Executive is basically the on-the-ground growth driver for Sturlite’s Lighting business in their assigned area. This role is responsible for building and growing the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

KEY RESPONSIBILITIES

• Hitting primary and secondary sales targets in your area, month by month and quarter by quarter
• Building and growing a strong dealer and distributor networ, identify and bringing in new partners
• Coveryour assigned towns regularly, and ensure products are available and displayed well
• Execute trade deals, promotions, and discount programs effectively at the counter level
• Keep an eye on competition activity like pricing, schemes, new launches, and report that back to your ASM.
• Manage pending payments and make sure credit rules are followed with channel partners
• Submit daily call reports, sales reports, and market feedback through the required systems.
• Maintain strong relationships with electricians, contractors, and key influencers to drive demand
• Ensure timely resolution of dealer complaints, return/replacement requests, and service issues

FUNCTIONAL COMPETENCIES

• Building sales channel networks
• Dealer & Distribution Management
• Driving secondary sales
• Getting new customers set up
• Competition Intelligence
• Understanding competitors
• Trade Scheme Execution
• Managing payments and credit
• Reporting and tracking data

EXPERIENCE & BACKGROUND

Industry Preference: Lighting & Switchgear

Key Skills:

Managing your territory, dealer relationships, focus on secondary sales, knowledge of the local market

WHAT STURLITE OFFERS

• Good fixed pay, plus performance-based bonuses.
• Fast career growth: Sales Executive → ASM in 18–24 months for strong performers
• Opportunity to be a driven sales team at a fast-growing electrical company with big national goals.
• Structured onboarding, product training, and ongoing skill development.

Location: Bangalore, india