Performance Graphic Designer – Ravel (Full-time, On-site, Mumbai)
About Ravel
Ravel is a BSE-listed, results-driven haircare brand. We don’t run ads and hope for the best. Every single design creative we put out is measured on ROAS, CAC, and thumb-stop rate. If a design doesn’t get results, we kill it and make a better one. That’s basically the whole job.
Location: Mumbai, India
Key Platform: Meta Ads
Primary Tools: Adobe Photoshop, Figma
Salary: ₹2 LPA – ₹3.5 LPA
The Role
You will design the static ads that run our Meta account. Not brand posts, not mood boards, not one nice image a week. this is high-volume, high-quality ad design built for testing. Think multiple versions per idea, shipped fast, measured against real money spent. Your design get judged by CTR and ROAS, not by how pretty they look in a portfolio. If you find that exciting, keep reading.
What You’ll Do
- Design static ads for Meta: product images, offer ads, review/testimonial ads, comparison formats, advertorial-style images
- Producing groups of variations, not single designs: 3-5 versions of every winning idea with different hooks, layouts, and focal points for structured A/B testing
- Turn copy and customer insights into scroll-stopping visuals. The copywriter gives you the words; you make them impossible to scroll past
- Design for the feed, not the brand book: readable at thumbnail size, message clear in the first half second, offer never hidden
- Read your own ad performance data (stop rate, click rate) and improving based on numbers, not just personal taste
- Maintain speed: brief on Monday, ads live by Wednesday, results by end of week
- Helping out with related tasks when needed: Amazon A+ content, landing page sections, WhatsApp broadcast creatives
Who Should Apply
- You’ve designed static ads that ran with real money behind them and you know how they performed
- You have skilled in Photoshop or Figma . Canva-only won’t survive the volume and precision this role needs
- You think in variations. When you see a winning ad, your first thought is “what are 4 more ways to say this,” not “next project”
- You can back up every design choice with a reason tied to results, not just looks
- You’re comfortable being wrong fast. Half your designs will fail. The winners will more thanmake up for it
Why This Role
- Your work runs on real budgets from day one, and you’ll see the full results
- Fast feedback loops: you’ll know within days if your design worked, and why
- You’ll learn performance marketing from the inside, working right alongside media buying data most designers never even see
- Competitive pay, with growth tied to directly to the results you drive.
How to Apply
- Send your resume and portfolio to with 3-5 static ads that actually went live, one line each on the objective and result. Include at least one example of multiple variations of the same concept. Applications without live ad work won’t be considered.
