Job Description – Graphic Designer (Social Media)
Company: Lal Sweets Pvt. Ltd.
Location: Bangalore, India
Work Schedule: 6-Day Working Week
Employment Type: Full-Time
Experience: 3–4 Years
About the Role
Lal Sweets is looking for a creative and passionate Graphic Designer (Social Media) to join our Craetive team. This role is important in supporting our ongoing social media creative work by making engaging, high-quality, brand-consistent content across digital platforms. The ideal candidate should have good eye for design, real creativity, and understand current social media trends.
Key Responsibilities
● Design engaging creatives for social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other digital channels.
● Create static posts, carousels, banners, stories, reels, and promotional content that matches the Lal Sweets brand.
● Develop impactful visuals for digital campaigns, product launches, festive promotions, and marketing projects.
● Ensure consistency in branding, typography, color palettes, and visual identity across all communication materials.
● Collaborate closely with the Marketing, Brand, and Content teams to translate ideas into compelling visuals.
● Editing short videos and motion content for social media campaigns.
● Using AI-powered design tools to boost creativity, productivity, and content creation.
● Preparing artwork for both digital and print marketing materials – brochures, posters, packaging support, and POS materials.
● Stay updated with the latest design trends, social media best practices, and emerging creative technologies.
● Manage multiple projects simultaneously while meeting deadlines
Required Skills & Qualifications
● Bachelor‘s degree or Diploma in Graphic Design, Visual Communication, Fine Arts, or a related field.
● 3-4 years of graphic design experience, with a strong focus on social media creatives.
● Good in Adobe Photoshop and Adobe Illustrator (Mandatory).
● Working knowledge of Figma for design collaboration.
● Experience editing videos for social media using Adobe Premiere Pro, After Effects, CapCut, or similar tools.
● Knowledge and hands-on use of AI design tools like Adobe Firefly, Midjourney, ChatGPT, Canva AI, or similar.
● Strong understanding of color theory, fonts, composition, and layout basics.
● Able to create appealing, brand-matching designs for both digital and print.
● Excellent creativity, attention to detail, and time management skills.
Nice to Have
● Experience in FMCG, Food & Beverage, Retail, or Consumer Brands industries is a bonus.
● Experience in creating creatives for festive campaigns, product promotions, and digital marketing campaigns.
● Understanding of social media algorithms and creative optimization for different platforms.
Note: This is a 6-day working week.
