Company Description:
Praja App is free hyperlocal, social app made for Indian users in Tier 2 and Tier 3 areas. It helps people easily see local news and events from their village, mandal, or district. comes directly from local government and the community itself. People can share news and also browse feeds made just for them, so they get relevant, timely local updates. The whole point of Praja is to make local news available in regional languages, and help communities stay informed. Basically, we want to make sure no local event or news near you ever gets missed.
About the Role:
Praja is hiring a Motion Graphic Designer (Tamil) to handle designing and editing paid ad content, image posters, video posters, and motion graphics, running on Facebook, Instagram, and WhatsApp campaigns, to bring Tamil Nadu’s political audience to Praja.
This isn’t your typical daily-content design job.. This is a performance-focused creative role, where good design is directly tied to what actually makes people stop scrolling and keep watching. You’ll work closely with our performance marketing lead and TN content head, in a fast cycle of testing and improving.
We’re creating multiple design ideas across all platforms. The right person creates and delivers fast, understands what makes a Tamil political ad stop the scroll, and is genuinely curious about why some ads perform better while spending less. Being really good with video generation and AI tools is a big plus.
Work Location: Chennai
Experience: 3+ years
Function: Meta Ad Creative Production for Tamil Nadu acquisition campaigns
Type: Full-time, in-office
Key Responsibilities:
- Produce Meta ad content across platforms.
- Testing and improving the hook (that opening moment) and structure to boost engagement.
- Keeping everything politically and factually accurate.
- Work closely with the performance marketing team to stay aligned on goals.
- Brainstorming ideas and explore video generation tools to bring fresh thinking to the table.
Required Skills & Experience (Design/Technical):
- 3+ years of real experience in graphic design and video editing.
- Strong skills in Adobe Photoshop, Illustrator, Premiere Pro, After Effects (or similar tools).
- Experience making short vertical videos (12–18 seconds) built for Meta/social platforms.
- A good eye for layout, fonts, color, and motion timing for digital content.
- Ability to design and deliver fast – multiple pieces of content per day, not days per piece.
Political and Cultural Knowledge (Required):
- Working knowledge of Tamil Nadu’s political scene.
- Native-level reading and writing in Tamil.
- Good awareness of Tamil Nadu’s cultural references.
- Strong knowledge of regional politics and culture is a must.
Share your Resume:
let me know if you’d like the glossary table too, or if this is complete as-is.
