Social Media Marketing Executive

Job Description

As a Social Media Executive, your primary responsibilities include developing and implementing social media strategies, creating engaging content, managing social media accounts, analyzing performance metrics, and staying abreast of industry trends to enhance company’s online presence and engagement. You’ll collaborate with editing team, monitor social media platforms, and execute campaigns to promote brand awareness.

**Skills and Knowledge Required**:

– **Content Creation**: Ability to create compelling and engaging content for various social media platforms.
– **Social Media Management**: Proficiency in managing and optimizing social media accounts across platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
– **Strategy Development**: Skill in developing and implementing effective social media strategies to meet business goals.
– **Analytics**: Knowledge of social media analytics tools to track and interpret performance metrics, and use data to refine strategies.
– **Creativity**: A creative mindset to generate innovative ideas for content, campaigns, and promotions.
– **Communication**: Strong written and verbal communication skills to interact with the audience and represent the brand effectively.
– **Trend Awareness**: Stay updated on social media trends, algorithm changes, and industry updates to adapt strategies accordingly.
– **Customer Engagement**: Ability to engage with the audience, respond to comments, and foster a positive online community.
– **Ad Campaigns**: Understanding of social media advertising platforms and the ability to create and manage paid campaigns.
– **SEO Knowledge**: Basic understanding of how social media impacts and integrates with search engine optimization (SEO).
– **Time Management**: Effective time management to plan and execute multiple social media activities simultaneously.
– **Adaptability**: The digital landscape evolves rapidly, so being adaptable and open to learning is crucial.

**Benefits**:

– Flexible schedule

Schedule:

– Day shift
– Monday to Friday

**Education**:

– Bachelor’s (preferred)

**Experience**:

– Social media marketing: 1 year (preferred)
– SEO: 1 year (required)

License/Certification:

– Digital marketing (preferred)

Ability to Commute:

– Madurai, Tamil Nadu (required)

**Speak with the employer**
+91 7395873960