Marketing Manager

Job Description

As a Marketing Manager specializing in Healthcare Hygiene , you will lead the development and execution of marketing strategies to drive awareness, engagement, and sales of adult diaper products. This role involves market research, brand positioning, and collaboration with cross-functional teams to meet business objectives. You will play a crucial role in shaping the market presence and perception of Healthcare Hygiene products.

Key Responsibilities:

Market Research:

• Conduct market research to understand customer needs, preferences, and trends in the adult diaper industry.
• Analyze competitor products and market positioning.
• Marketing Strategy:
• Develop and implement comprehensive marketing strategies to promote adult diaper products.
• Define target audiences and create compelling marketing messages.

Brand Positioning:

• Establish and maintain a strong brand presence for Health and Hygiene products.
• Develop and communicate a unique value proposition.

Product Launches:

• Plan and execute product launches, including market positioning, promotional activities, and advertising campaigns.
• Collaborate with the sales team for effective product distribution.
• Digital Marketing:
• Develop and manage digital marketing campaigns, including social media, email marketing, and online advertising.
• Utilize digital platforms to engage with customers and gather feedback.

Collaboration with Agencies:

• Work with advertising agencies, designers, and other marketing partners to create impactful marketing materials.
• Ensure consistent brand messaging across all channels.

Market Expansion:

• Identify opportunities for market expansion and new customer segments.
• Collaborate with sales and distribution teams to enter new markets.

Customer Engagement:

• Develop and implement customer engagement programs, including loyalty programs and customer feedback mechanisms.
• Monitor customer satisfaction and address issues proactively.

Budget Management:

• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Monitor campaign performance against budgetary constraints.

Reporting and Analysis:

• Provide regular reports on marketing performance, including key metrics and ROI analysis.
• Analyze market trends and adjust marketing strategies accordingly.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, with a focus on consumer products, preferably in the healthcare or hygiene industry.
• Strong understanding of digital marketing channels and tools.
• Excellent communication and interpersonal skills.
• Creative mindset with the ability to think strategically.
• Proven ability to lead and collaborate with cross-functional teams.

Working Conditions:

• Office-based work with occasional travel for industry events and meetings.
• Fast-paced and dynamic environment.
• Flexible working hours to accommodate campaign schedules and deadlines.

The Marketing Manager for Health and Hygiene plays a pivotal role in shaping the market presence of Products driving brand awareness, and contributing to the success of the business in the healthcare and hygiene sector.

Job Types: Full-time, Permanent

Salary: ₹20,000.00 – ₹40,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Education:

• Bachelor’s (Preferred)

Experience:

• Client Management: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Ability to Commute:

• Tuticorin/Nagercoil Tamil Nadu (Required)

Ability to Relocate:

• Tuticorin/Nagercoil, Tamil Nadu: Relocate before starting work (Required)

Work Location: In person

*Speak with the employer* +91 9047098030

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