Digital Marketing Specialist

Job Description

Are you a creative and tech-savvy individual with a passion for all things digital? We’re looking for a Digital Marketing Specialist to help us mark our presence on web. In this role, you’ll be the mastermind behind our digital marketing strategies, driving brand awareness and helping us connect with our audience in exciting ways. You’ll craft and implement strategies to boost our brand, attract new customers, and make the digital world your playground. 

Please submit your resume with portfolio to careers@artattackanimation.com, detailing your experience and accomplishments in social media management and animation-related projects.

Location: Green Park

Salary range: 4.2 LPA to 5.4 LPA

Job Type: On-site

Responsibilities

• Create and schedule social media posts, monitor engagement, and respond to comments and messages. 
• Manage content calendars and ensure content is relevant, engaging, and on-brand. 
• Set up and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media advertising. 
• Create and curate high-quality content for websites, blogs, social media, and other digital platforms. 
• Develop and execute comprehensive digital marketing strategies that align with business goals. 
• Create and manage marketing campaigns for web, email, SEO/SEM, mobile, and WhatsApp, which involve crafting newsletters and setting up automated sequences for both email and messages. 
• Manage and execute social media pages & campaigns on platforms like , Facebook, Instagram, YouTube, Twitter, Vimeo, Behance, etc. 
• Develop and maintain the company website, ensuring a user-friendly experience. 
• Use analytics tools to track the performance of digital marketing campaigns. 
• Identify target audiences and market trends to create effective campaigns. 
• Implement lead generation strategies through various digital channels. 
• Collaborate with the sales team to ensure seamless lead handover and conversion. 
• Continuously analyze market and competitor data to refine strategies. 
• Continuously expand knowledge and skills to bring fresh ideas and design approaches. 
• Optimize website content for search engines to improve organic rankings and drive organic traffic. 
• Conduct keyword research and implement on-page and off-page SEO techniques. 
• Monitor email performance and optimize campaigns for better results. 
• Monitor ad performance, adjust budgets, and optimize for ROI. 
• Provide regular reports and insights on campaign effectiveness to make data-driven decisions. 
• Analyze user behavior and website performance to improve conversion rates. 
• A/B testing and optimization of landing pages and website elements. 

Qualifications

• A bachelor’s degree or equivalent in Marketing, Business, or a related discipline. 
• Proven experience as a Digital Marketing Specialist or in a similar role. 
• Minimum 2 to 5 years of industry experience. 
• Knowledge of digital marketing trends, tools, and platforms. 
• Proficiency in website development platforms (WordPress, Wix, Shopify, etc.). 
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEO tools (like SEMrush, Ahrefs), social media platforms, email marketing software, etc. 
• Analytical and data-driven mindset. 
• Familiarity with HTML, CSS, and web design principles is a plus. 
• Proven experience managing various digital marketing channels (SEO, PPC, social media, email marketing, content marketing, etc.). 
• Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are beneficial. 
• Experience with pay-per-click advertising and bid management tools. 
• Strong creative and artistic abilities, with good understanding of design principles, layout, and composition. 
• Ability to create visually compelling designs that effectively communicate brand messages and narratives. 
• Excellent verbal and written communication skills to effectively convey design ideas, articulate concepts, and present visual designs. 
• Creative thinking and the ability to adapt to evolving trends.

Key Result Areas (KRAs):

1. Traffic Growth 

Objective: Boost website traffic to enhance brand visibility and attract potential leads. 

Tasks: 

• Develop and implement SEO strategies to increase organic traffic. 
• Create and execute content marketing strategies to drive visitors through blogs, articles, and other media. 
• Leverage social media platforms to draw users to the website. 

KPIs: 

• Monthly increase in website visitors. 
• Growth rate of organic traffic. 
• Distribution of traffic sources (organic, direct, referral, social). 

2. Lead Generation 

Objective: Generate high-quality leads for the sales team to convert into customers. 

Tasks: 

• Design and manage lead generation campaigns across various digital channels. 
• Develop optimized landing pages and forms to capture leads. 
• Utilize email marketing and automation for lead capture and nurturing. 
• Optimize PPC campaigns to enhance lead generation. 

KPIs: 

• Number of leads generated monthly. 
• Cost per lead (CPL). 
• Lead conversion rate. 

3. Conversion Rate Optimization (CRO) 

Objective: Increase the percentage of website visitors who complete desired actions, such as filling out a form. 

Tasks: 

• Analyze user behavior and conversion paths using analytics tools. 
• Conduct A/B testing on landing pages and marketing campaigns. 
• Optimize website and landing pages to improve user experience. 
• Implement personalized marketing tactics to boost conversion rates. 

KPIs: 

• Conversion rate percentage. 
• Cost per acquisition (CPA). 
• Reduction in bounce rate. 

4. SEO Performance 

Objective: Improve the website’s search engine visibility to attract more organic traffic. 

Tasks: 

• Perform keyword research and incorporate relevant keywords into content. 
• Optimize on-page elements such as meta tags, headers, and URLs. 
• Build high-quality backlinks to enhance domain authority. 
• Ensure site speed and mobile responsiveness are optimized. 

KPIs: 

• Search rankings for targeted keywords. 
• Number of keywords in the top 10 search results. 
• Growth in organic traffic. 

5. PPC Performance 

Objective: Manage pay-per-click advertising campaigns to achieve maximum ROI. 

Tasks: 

• Set up and manage PPC campaigns on platforms like Google Ads. 
• Conduct keyword research to identify high-performing terms. 
• Create compelling ad copy and optimize landing pages for PPC. 
• Monitor and adjust bids, budgets, and targeting for optimal campaign performance. 

KPIs: 

• Click-through rate (CTR). 
• Cost per click (CPC). 
• Return on ad spend (ROAS). 

6. Social Media Engagement 

Objective: Enhance engagement and build a community on social media platforms. 

Tasks: 

• Develop and implement social media strategies for platforms like Facebook, Twitter, Instagram, and . 
• Create and share engaging content tailored to each platform. 
• Interact with followers, respond to comments, and manage social media conversations. 
• Run social media advertising campaigns to increase reach and engagement. 

KPIs: 

• Number of social media followers. 
• Engagement rate (likes, shares, comments). 
• Reach and impressions. 

7. Email Campaign Performance 

Objective: Drive engagement and conversions through targeted email marketing. 

Tasks: 

• Design and send email campaigns, including newsletters and promotional emails. 
• Segment email lists to target different customer groups effectively. 
• A/B test email subject lines, content, and calls-to-action. 
• Monitor email performance metrics and optimize campaigns accordingly. 

KPIs: 

• Open rates. 
• Click-through rates. 
• Conversion rates from email campaigns. 

8. Content Effectiveness 

Objective: Ensure that content drives traffic, engagement, and conversions. 

Tasks: 

• Plan and create high-quality content for the website, blog, and social media. 
• Optimize content for SEO and user engagement. 
• Promote content through various digital channels. 
• Measure content performance and adjust strategies as needed. 

KPIs: 

• Content views. 
• Shares and engagement metrics. 
• Lead generation from content. 

9. Budget Management 

Objective: Efficiently manage and optimize the digital marketing budget to maximize ROI. 

Tasks: 

• Allocate budget across different digital marketing channels and campaigns. 
• Monitor and control spending to stay within budget limits. 
• Analyze the ROI of various marketing activities and adjust budgets accordingly. 
• Report on budget performance to stakeholders. 

KPIs: 

• Adherence to budget. 
• ROI on digital marketing spend. 
• Cost efficiency metrics. 

In this role, you’ll bring a splash of creativity to our digital marketing efforts, making sure our unique style shines through. If you’re ready to be part of our creative studio and help us take the digital world by storm, we’d love to hear from you.