Marketing Manager

🏢 Vizmo
in Marketing
Full Time
Bengaluru
November 28, 2024

Job Overview

  • Date Posted
    November 28, 2024
  • Location
    Bengaluru
  • Expiration date
    --

Job Description

We are seeking a strategic and results-oriented Marketing Manager to join our leadership team. This pivotal role focuses on developing and executing impactful marketing strategies, enhancing brand presence, and driving revenue growth. The ideal candidate has deep expertise across the full marketing mix, including performance marketing, SEO, website management, and lead generation, and is adept at process optimization to improve efficiency and outcomes.

Key Responsibilities:

1. Strategic Marketing Leadership

  • Develop and execute a comprehensive marketing strategy aligned with company objectives.
  • Oversee all marketing channels, including content, SEO, performance marketing, email, social media, events, and process optimization.
  • Analyze market trends and competitor strategies to adjust campaigns and improve positioning.

2. Performance Marketing & Lead Generation

  • Manage and optimize paid advertising campaigns on Google, LinkedIn, and other platforms to drive qualified leads.
  • Develop strategies to improve lead generation and conversion rates.
  • Analyze campaign performance metrics and implement data-driven optimizations for maximum ROI.

3. Website Creation & Management

  • Oversee website development and ensure that content, functionality, and design align with brand objectives.
  • Collaborate with designers, developers, and content creators to enhance the website experience for lead generation.
  • Implement process improvements to ensure regular updates and user experience enhancements.

4. SEO & Agency Management

  • Lead SEO strategies and collaborate with external agencies to increase organic traffic and improve search rankings.
  • Monitor SEO performance and guide agencies in making data-driven decisions.
  • Establish processes for tracking and optimizing key SEO metrics.

5. Content & Brand Management

  • Drive the creation of high-quality content across multiple platforms while ensuring consistency with brand voice and identity.
  • Develop processes to ensure efficient content production and management.
  • Evaluate content performance to enhance audience engagement and brand positioning.

6. Social Media & Community Engagement

  • Create and execute social media strategies to enhance brand awareness and engagement.
  • Oversee the development of creative content and management of online communities.
  • Establish processes for timely and effective social media response management.

7. Email Marketing & Customer Retention

  • Develop and manage email marketing campaigns to nurture leads and retain customers.
  • Analyze email performance and establish workflows for consistent improvement.

8. Event Planning & Management

  • Plan, organize, and execute events that increase brand visibility and customer engagement.
  • Optimize event planning processes for seamless execution and promotion.

9. Process Development & Optimization

  • Establish and refine marketing processes to improve efficiency and accountability across campaigns and initiatives.
  • Create workflows for cross-functional collaboration, reporting, and goal tracking.

10. Team Collaboration & Leadership

  • Collaborate with sales, product, and customer success teams to align marketing strategies with broader business objectives.
  • Mentor and guide junior marketing team members to foster a collaborative and high-performing team culture.


Requirements

Qualifications:

  • Education:
    • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
  • Experience:
    • Minimum 5–8 years of marketing experience, including leadership roles.
    • Proven track record in performance marketing, SEO, website management, and lead generation.
  • Technical Skills:
    • Proficiency in tools like Google Ads, LinkedIn Ads, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and CRM platforms.
    • Strong knowledge of website optimization and user experience principles.
  • Soft Skills:
    • Excellent communication, project management, and leadership skills.
    • Data-driven decision-making with strong problem-solving capabilities.


Benefits

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and inclusive work environment.
  • Flexible work arrangements, including remote work options.

Equal Opportunity Employer:

Vizmo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.